Our Story

Clean Ultra was born from a simple belief: that the products you use every day should be as refined as the life you live. We set out to create a range of cleaning and laundry essentials that combine professional-grade performance with a premium, considered aesthetic — because clean should feel effortless.

Based in the Netherlands and trusted across Europe, we hold every formula to an uncompromising standard. The result is a curated collection designed for those who expect more from their home.

Our Range

From the gentle power of Frida to the vibrant freshness of Passion Gold, the crisp clarity of Fresh, and the dependable strength of Doxa — each product in the Clean Ultra family is crafted to deliver exceptional results without compromise. No unnecessary additives. No shortcuts. Just clean, done right.

Why Clean Ultra

• ✦   Premium formulas, thoughtfully developed
• ✦   Effective results you can see and feel
• ✦   A curated range for every cleaning need
• ✦   Trusted by homes across Europe

Clean Ultra. Elevated everyday cleaning.